About Us

We are grassroots motorsport enthusiasts selling parts to other grassroots motorsport enthusiasts: RALLY, AUTOCROSS, PORSCHE, TRACK, RALLYCROSS, STREET etc. Wheels, seats, skid plates, and other specialized parts. Oh, and we race the stuff we sell too! Take a look:


    Who we are:

    We are grassroots racers like most of our customers. We are enthusiasts first, business people second. We race just like you and don't want to waste money on the wrong parts. If we don't have what you need, we won't try to sell you something else. If we think you are buying the wrong part, we'll tell you even if we don't sell the right part. We have a loyal following through extreme customer service. Try calling other suppliers at 8pm on a Sunday and see if they answer the phone. We answer the phone 24/7 unless we are driving, sleeping or both!


    Why we sell the items we sell:

    We only sell stuff we use or have used ourselves. There is no brand on our site we have not thoroughly thrashed. It started when our founder was looking for parts for his Subaru, discovered BRAID wheels and Primitive skid plates and thought, "I can get my parts cheap and go to loads of races". Now he has no money and no time LOL.


    Where we are located:

    We are in the outskirts of Detroit, The Motor City, rally central, automotive capital. Steeped in automotive and motorsport talent. Our office is in Birmingham and our showroom/shop/warehouse is in Bloomfield Hills, just a mile from the famed Woodward Avenue and M1 Concourse. We encourage you to visit, there's some pretty cool stuff to see. Please call ahead though.


    How long we have been in business:

    We started in 2004 selling parts at RallyCrosses, then we went online and now we have a proper online store.


    Who are the people on our team:

    President - Paul Eddleston, English, recovering engineer, races Autocross, Rallycross, track days, shows, owns an 84 911 "RX" and two UR Quattro's (an 83 rally replica, and an 85), started Detroit RallyCross series

    After - Sales manager, Dick Ford, loves cars, owns a beautiful 85 911 Carrera and BMW Z3. Does track days and car shows.

    Bookkeeper - Steeped in the automotive industry, manages a luxury brand dealership and European repair shop when she's not crunching our numbers.

    Marketing Director - Loves cars (see a theme here?), drifts a Nissan 350Z and 3 Series BMW when he's not figuring out how to sell you stuff.


    What We Drive

     1984 Porsche 911 Carrera RallyCross 






    // track email link clicks jQuery("[href*='mailto:']").click(function(e) { e.preventDefault(); var href = jQuery(this).attr('href'); gtag('event', 'click_to_email', {}); setTimeout(function() {window.location = href;},500); });